Helping a Melbourne Business Generate More Local Visibility
At Nova Edge Marketing, we believe a website should do more than simply look professional—it should become one of your business’s strongest sales tools.
When 360 Screens, a Melbourne-based supplier and installer of premium indoor blinds, outdoor blinds, retractable screens, flyscreens, and security doors, partnered with us, they wanted a website that reflected the quality of their workmanship while improving their visibility in Google Search.
This case study explores how our Website Design and Local SEO strategy laid the foundation for long-term online growth.
The Challenge
Although 360 Screens had built an excellent reputation through referrals, their online presence wasn’t delivering the same results.
The business faced several common challenges:
- An outdated website that no longer reflected their brand.
- Limited visibility in Google’s local search results.
- Poor optimisation for important service keywords.
- Minimal suburb-specific content.
- A website that wasn’t designed to convert visitors into enquiries.
Without a strong online presence, they were missing customers actively searching for their services every day.
Our Strategy
Rather than simply redesigning the website, we developed a complete digital strategy focused on both user experience and search engine optimisation.
Our approach combined:
- Professional Website Design
- Local SEO
- Technical SEO
- Google Business Profile Optimisation
- On-Page SEO
- Content Optimisation
Learn more about our Website Design Services here:
https://novaedgemarketing.com.au/website-design
Or discover how our Local SEO Services help businesses dominate their local area:
https://novaedgemarketing.com.au/local-seo
Phase 1 – Website Redesign
The first priority was creating a website that reflected the premium quality of the 360 Screens brand.
Our redesign focused on creating a website that was:
- Fast loading
- Mobile responsive
- Easy to navigate
- Conversion focused
- SEO ready
- Built for long-term growth
Improvements Included
✔ Modern design
✔ Improved page speed
✔ Better service navigation
✔ Clear quote request forms
✔ Click-to-call buttons
✔ Stronger calls-to-action
✔ Better imagery throughout the website
✔ Improved user experience across all devices
The result was a professional website designed to convert more visitors into enquiries.
Phase 2 – Local SEO
A beautiful website means very little if customers can’t find it.
After launching the new website, we implemented a comprehensive Local SEO campaign.
Keyword Research
We researched keywords with strong buying intent including:
- Indoor Blinds Melbourne
- Outdoor Blinds Melbourne
- Security Doors Melbourne
- Flyscreens Melbourne
- Retractable Screens Melbourne
- Plantation Shutters Melbourne
- Security Screen Doors
These keywords formed the foundation of the website’s content strategy.
On-Page SEO
Every important service page was individually optimised.
This included:
- SEO Title Tags
- Meta Descriptions
- H1, H2 & H3 optimisation
- Internal linking
- Image Alt Text
- Keyword optimisation
- Schema markup
- Service-specific content
Rather than keyword stuffing, we focused on creating genuinely helpful content that answered customer questions.
Local Landing Pages
One of the biggest opportunities came from targeting suburb-based searches.
Instead of relying on one generic service page, we created dedicated landing pages for the areas 360 Screens services.
Examples include:
- Outdoor Blinds Bacchus Marsh
- Security Doors Melton
- Flyscreens Caroline Springs
- Retractable Screens Ballarat
This strategy allows Google to better understand where the business operates while improving visibility for local searches.
If you’re interested in learning why suburb landing pages work so well, check out our guide:
Google Business Profile Optimisation
Google Business Profile plays a major role in Local SEO.
We optimised the profile by:
- Updating service categories
- Improving business descriptions
- Uploading high-quality images
- Publishing regular Google Posts
- Optimising services
- Strengthening location relevance
A well-optimised Business Profile significantly increases the chances of appearing in Google’s Local Pack.
You can learn more about Google Business Profile directly from Google:
External Resource:
https://support.google.com/business
Technical SEO
Behind the scenes, we also improved the website’s technical performance.
This included:
- XML Sitemap
- Robots.txt review
- Core Web Vitals improvements
- Image compression
- Internal linking structure
- Mobile usability
- Crawlability improvements
- Performance optimisation
Google places significant importance on website performance, particularly mobile experience.
Learn more about Core Web Vitals here:
External Resource:
https://web.dev/articles/vitals
Results
Following the redesign and SEO implementation, 360 Screens now has a strong digital foundation built for long-term success.
Key improvements include:
- Professional modern website
- Faster loading pages
- Improved mobile experience
- Better keyword targeting
- Stronger local visibility
- Improved conversion opportunities
- Better user engagement
- Increased opportunities to rank across Melbourne suburbs
While SEO is an ongoing strategy rather than an overnight solution, the website is now positioned for sustainable organic growth.
Why Website Design & SEO Should Always Work Together
Many businesses invest thousands into a new website only to discover that nobody can find it.
Likewise, businesses running SEO campaigns often send traffic to outdated websites that struggle to convert visitors into customers.
At Nova Edge Marketing, we believe Website Design and SEO should always work together.
That’s why every website we build is designed with:
- SEO best practices
- Fast performance
- Mobile responsiveness
- Conversion optimisation
- Long-term scalability
This approach ensures our clients receive a website that not only looks exceptional but also works as a genuine marketing asset.
Ready to Grow Your Business?
Whether you’re a local trades business, retailer, or service provider, Nova Edge Marketing can help you build a website that generates real results.
Our services include:
- Website Design
- Website Redesign
- Local SEO
- Google Ads Management
- Meta Ads
- Google Business Profile Optimisation
- Website Hosting & Maintenance
Get Started Today
If you’re ready to improve your online presence, attract more local customers, and grow your business, contact Nova Edge Marketing today for a free consultation.
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