When EB Landscaping partnered with Nova Edge Marketing nearly three years ago, they were facing the same challenge many landscaping businesses experience.
They were exceptional at what they did, but they struggled to generate consistent enquiries online.
Like many trade businesses, they relied heavily on referrals and word of mouth, meaning some months were incredibly busy while others were far quieter than they wanted.
Their goal wasn’t simply to get more leads—it was to build a business that could generate consistent, high-quality enquiries every month.
Today, EB Landscaping is booked out a minimum of three months in advance, with a steady stream of qualified enquiries coming through every week.
Building a Long-Term Growth Strategy
Rather than relying on a single marketing channel, we created a complete digital marketing strategy that combined Website Design, Local SEO, and Google Ads Management to generate both immediate and long-term growth.
This meant EB Landscaping wasn’t relying on one source of leads—they were building an online presence that would continue generating work year after year.
A High-Converting Website
The first step was creating a professional website that reflected the quality of EB Landscaping’s workmanship.
Our Website Design Melbourne team built a fast, mobile-friendly website designed to convert visitors into enquiries.
The new website included:
- Dedicated service pages
- High-quality project galleries
- Clear calls-to-action
- Fast loading speeds
- Mobile optimisation
- Easy-to-use enquiry forms
Visitors could instantly see the quality of work that EB Landscaping delivers, building trust before they even picked up the phone.
Dominating Local SEO
Once the website was established, our focus shifted to Local SEO Melbourne.
Instead of trying to rank Australia-wide, we concentrated on dominating searches throughout Melbourne’s western suburbs where EB Landscaping actually works.
We created suburb-specific landing pages, optimised service pages, improved internal linking, enhanced metadata and continually published fresh content.
As Google’s trust in the website increased, so did its rankings.
Organic traffic grew month after month, bringing in highly qualified customers actively searching for landscaping services.
Google Ads That Delivered Immediate Leads
While SEO was building long-term momentum, our Google Ads Management campaigns generated enquiries almost immediately.
Rather than sending every visitor to one generic page, we created highly targeted landing pages for specific landscaping services and service areas.
This improved:
- Click-through rates
- Quality Scores
- Conversion rates
- Cost per lead
Most importantly, it generated enquiries from homeowners actively searching for landscaping services—not people casually browsing social media.
Showcasing Their Work
Landscaping is one of the most visual industries there is.
That’s why we continually showcased completed projects from EB Landscaping through:
- Project galleries
- Before-and-after transformations
- Blog articles
- Google Business Profile updates
- Social media content
This helped establish EB Landscaping as a trusted local authority while continually providing Google with fresh, relevant content.
The Results
Nearly three years later, the results speak for themselves.
Today, EB Landscaping enjoys:
✅ Consistent enquiries every week
✅ Strong Google rankings across multiple landscaping keywords
✅ Increased brand awareness throughout Melbourne’s western suburbs
✅ High-quality leads from both Google Ads and organic search
✅ A professional online presence that reflects the quality of their work
Most importantly…
They’re consistently booked out at least three months in advance.
Instead of wondering where the next job is coming from, they can focus on delivering outstanding landscaping projects while planning for future growth.
Could Your Business Be Next?
EB Landscaping’s journey proves that sustainable business growth doesn’t happen by chance—it happens through a consistent digital marketing strategy backed by experience and ongoing optimisation.
Whether you’re a landscaper, plumber, electrician, concreter or another service-based business, our team can help you generate more enquiries through strategic Local SEO, Google Ads Management, and Website Design.
To learn more about who we are and how we help businesses grow, visit our About Us page or contact Nova Edge Marketing to book your free strategy session today.